Progressive Football Development
Define. Develop. Deliver.
Build a football identity your coaches deliver, your players feel and your club supports. Progressive Football Development works with clubs, coaches, players and governing bodies to put strategy into practice. We help turn long-term vision into aligned, everyday coaching and club development at every level.
Some of the people we work with
A Foundation for Success
Every successful football organisation has three things in common:
- A clear identity that people understand and live
- A coaching and player ethos that reflects it
- A structure that supports long-term progress
PFD helps you embed these foundations. We work across the game from pro academies to grassroots with tools, frameworks and coaching support that bring clarity to your development.
Strong foundations don’t just shape the game, they shape your future.
Chris Berry
Football Strategist
Whether you’re an individual or an organisation, get in touch to book a consultation
Our Services
Player and Team Development
Regular coaching support tailored to your identity and training calendar.
Sessions focus on physical preparation, technical refinement, tactical understanding and psychological skills. The work is designed to slot directly into your existing schedule and strengthen how your team trains and performs.
Club and Academy Support
Specialist evenings, development centres or structured blocks of sessions that sit alongside your current programme.
Ideal for sharpening specific units, positions or age groups and giving players consistent, focused development that complements your club pathway.
Pre-season and In-season Conditioning
Football-specific physical conditioning that prepares players to perform as the season unfolds.
Sessions follow your fixture calendar so players peak at the right moments, manage load effectively and maintain readiness throughout the year.
Coach Collaboration and Session Design
Working side by side with your staff to design session plans, progressions and practice formats that coaches can use long after the block has finished.
This support helps align coaching language, structure and delivery across your club.
Talent ID & Individual Player Development Plans
Support with identifying potential, profiling players (technically and psychologically) and building development plans that both the player and club can track over time.
Clear targets, role-specific development and simple feedback tools help drive meaningful progression.
Full Curriculum Design for Organisations
End-to-end curriculum planning for clubs, schools, academies, companies and governing bodies.
Built around your playing ethos, this provides a clear, definitive structure with aligned themes and session templates, creating a connected pathway from grassroots to professional level and ensuring coaching delivery is consistent, practical and effective.
Our Approach
We support your work in three phases:
- We help you define your football identity and development model
- We develop your coaches, curriculum and delivery to your players
- We deliver support to your coaches, staff and players on the grass or in the classroom.
Our support is structured, collaborative and built around how you work.
How we work
Everything is shaped around your environment and designed to last.
01
Understand Your Approach
We learn how your club works, what you believe in and where you’re going. We’ll help you define this ethos giving you a clear route forward.
02
Co-design the Right Tools
We build frameworks, plans and delivery structures together. Giving you confidence in the delivery to your staff and players over the long term.
03
Support your Delivery
We help embed the work through mentoring, feedback and real coaching. Our journey doesn’t have to end at the end of a framework completion. We’re on hand to offer ongoing consultation where you need it.
Build a football identity your coaches deliver, your players feel and your club supports.
Who we work with
We support a wide range of organisations across the game. We are trusted by The FA, Reading FC, Berks & Bucks FA and many more at all levels of the game.
Professional Clubs and Academies
Grassroots and Community Clubs
County FAs and Governing Bodies
Schools, Colleges Coach Education Providers and individuals
Impacting Football Cultures Across the UK, Europe and the USA
“I had the privilege of attending a number of coach education sessions with Chris Berry and were some of the most valuable coach development experiences I’ve attended.
His workshop on ‘The Art of Noticing’ completely shifted how I observe the game and how I support players. He has a rare ability to break down complex ideas into practical, usable coaching tools. I left feeling inspired, challenged and genuinely better equipped as a coach. I can’t recommend his work highly enough.”
Aym’e Melham
Coach at Southampton Women
“At Woodley United I brought Chris in to deliver 6 weeks of linked sessions, aimed at improving our coaches understanding of the fundamentals of coaching football and to fill some gaps in their learning & development that online courses just cant provide.
Chris is highly skilled at engaging with coaches of varied experience and the benefit to them and our players was clear to see. I can’t recommend Chris and the PFD team strongly enough and look forward to working with them again on future CPD projects.”
Paul Meadon
Coach Development Lead
at Woodley United FC
About us
Progressive Football Development was founded by football strategist Chris Berry.
With experience at The FA, Reading FC and Berks & Bucks FA, Chris brings coaching insight, leadership experience and a hands-on approach to long-term development.
He launched PFD to help clubs build football identities that last supported by aligned coaching, structured delivery and a clear way forward.
Ready To Move Forward
Let’s help you build a football identity that works and bring it to life across every session.